Nvidia on Tuesday announced a new partnership that will put the company’s semiconductor technology under the hood for more high-end autonomous vehicles.
Nvidia said it has reached an agreement to provide its Drive Pegasus artificial intelligence platform to auto parts supplier Bosch and automaker Daimler, the maker of Mercedes-Benz cars, for those companies to develop new, fully self-driving vehicles.
Daimler and Bosch will also use the Nvidia technology to develop a platform for automotive sensors to process what the companies said were “hundreds of trillions (of) operations per second.”
Speaking on a conference call to discuss the partnership, Danny Shapiro, Nvidia’s senior director of automotive, said the deal gives Nvidia access to a “huge ecosystem” of the next generation of automobiles.
“You have the world’s largest (automotive parts) supplier in Bosch, and the world’s premium automaker (Daimler), with deep plans for deployment,” Shapiro said, adding that the results will end up creating “probably a whole new style of vehicle.”
The companies said they will work on the self-driving technology at facilities in Silicon Valley, and Daimler’s and Bosch’s home city of Stuttgart, Germany, with the first cars from the partnership expected to make their debut “by the beginning of the next decade.”
Nvidia has made the automotive industry one of its main areas of focus in recent years. When the company reported its fiscal first-quarter results in May, automotive sales reached $145 million, a 4 percent increase from the same period a year ago.
Rob Enderle, director of tech research firm the Enderle Group, said Nvidia’s expertise in graphics and artificial intelligence is making it one of the de facto companies for automakers to go to for the systems needed to build their self-driving car platforms.
“They have everything from inference machines for inside the car, to machine learning solutions with unique hardware and simulated training,” Enderle said. “They saw this opportunity years before anyone else in general tech and executed like their life depended on it.”
Published at Tue, 10 Jul 2018 15:00:42 +0000